NEU NOW Festival
We have created a full visual identity for Amsterdam-based NEU NOW Festival, presenting the works of Europe’s emerging artists. The theme of the identity is the line as a symbol of meeting and the exchange of ideas. The logo is very dynamic which gives a long-term view of development.
what we did: visual identity, prints, web, venue signage
designers: Przemek Ostaszewski, Małgorzata Ostaszewska
We have designed a wide range of materials for promotion online and prints, including the festival catalogue and poster of the 2016 edition. One of the basic requirements was to feature the works of participating artists. We have created a strong logo, communicating the name of the festival, which, thanks to its flexibility, can serve as a framework for presenting the artworks.
The Festival lasts only few days, but it’s organization takes a whole year. Hence, we have divided the whole identity in two lines: basic, for the whole-year activities, and temporary, associated with a specific edition. The base of the identity is monochromatic, while the colour is introduced with each edition.